Join Gerent & Salesforce for the

Driving Operational Efficiency & Customer Satisfaction in Heavy Equipment & Trucking Webinar

About

Discover how Salesforce can streamline operations, enhance customer satisfaction, and transform your Heavy Equipment and Trucking business. This session tackles key industry challenges like fragmented data, sales lead and opportunity management, and service scheduling inefficiencies. 

Join us to learn how Salesforce can drive efficiency, deliver data-driven insights, and support proactive asset management—tailored to your industry.

Wednesday, February 26th, 2025
11:00AM - 12:00PM CST
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Virtual Panel Chat

Join the conversation with esteemed experts in the Automotive industry and explore how Salesforce can transform your Heavy Equipment and Trucking operations by enhancing your sales team's effectiveness with streamlined lead and opportunity management.

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Agenda

1
Introductions and Overview
2
Current challenges in the Heavy Equipment and Truck industries
3
Market trends: Digital transformation, AI-driven insights, and customer-centricity
4
Salesforce as a Comprehensive Solution w/ Real results & experiences
5
Integration with DMS/ERP + Q&A Session
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ABOUT GERENT

Gerent is a trusted Salesforce Summit consulting and implementation partner. With a deep anchor in industry, the agility of a mid-sized firm, and the extended capabilities of a large integrator, we offer a one-stop shop for all your transformation goals.

ABOUT SALESFORCE

Salesforce is the #1 CRM, enabling companies of every size and industry to digitally transform and connect with their customers in a whole new way through a single view of customer data and real-time insights that create personalized experiences and drive cost savings.

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Featured Speakers

Jennifer Haskins

Automotive Practice & Pre-sales Leader
Gerent

Jeni is a tenured consultant with 20+ years of experience analyzing the technology needs of Automotive and Manufacturing companies. During that time, she spent 16 years working directly with dealer management system tech companies and 7 as a consultant, heavily engaged within the Dealer & OEM space; prior to her role at Gerent, she served as a Presales Engagement Manager in Salesforce’s Manufacturing practice.

Britt Rickman

Lead Account Solution Engineer
Salesforce

Britt is a Lead Solution Engineer at Salesforce with 8+ years of tech experience within and outside of the Salesforce ecosystem. She supports the Commercial Manufacturing, Automotive, and Energy team where she delivers impactful results through strategic technical leadership. With a deep background in real-life deployment of Salesforce solutions, Britt helps organizations harness the full potential of Salesforce technology while ensuring practical, scalable solutions that align with business needs.

Adam Grossman

Co-Founder
DealerTeam.com

Adam Grossman has spent over a decade transforming how dealerships operate using Salesforce. As Co-Founder of DealerTeam, his expertise in business development, strategic planning, and technology management contributed to developing the leading dealership management platform built on Salesforce. Passionate about streamlining operations and solving complex challenges, Adam also enjoys hiking in nature whenever possible.

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We look forward to having you join us. See you soon!