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Automotive Practice

Our Salesforce Automotive consultants help dealer groups and fleet organizations deliver satisfying experiences that drive loyalty and boost customer lifetime value.
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Achieve customer-centricity with Salesforce Automotive Cloud.

With Automotive Cloud, dealers, fleet organizations, and Original Equipment Manufacturers (OEMs) can obtain transformational visibility into operational data, craft customer-centric experiences, and drive exceptional business results. Let our Salesforce consultants enable your success.

Who We Work With

Dealerships/
Dealer Groups

Fleet Organizations

OEMs

Conglomerates

Suppliers

We have a deep understanding of all key areas in the automotive industry, including:

Sales

Aftersales

Warranty Lifecycle
Management

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Parts &
Accessories

Customer
Experience

Our Success

Gerent enables M. H. Eby, a manufacturer of engineered-to-order trailers and truck bodies, to unlock scalable sales functionality with Automotive Cloud.

TNTX, one of the largest Freightliners and Western Star Automotive dealers in the US, uses Sales Cloud to create a shared repository for customer data and institutional knowledge.

What We Do For You

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Unlock long-term success with an Automotive Cloud Implementation

Our veteran Automotive consultants will create a Salesforce Automotive Cloud solution that empowers your business to deliver superior experiences and drive better operational performance at scale.

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Design and deploy value-add transformations with change management

As your Salesforce implementation partner, we can help you define goals, build a realistic innovation roadmap, execute change, and reap the value you expect from transformation — all without causing undue disruption to your daily operations.

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Reimagine experiences for your team and customers alike

Our consultants can identify the experiences that drive differentiation for your business and help your team execute those strategies through digital product design and marketing campaigns.

Meet Gerent Experience

Our team of experts will help you:

  • Embrace digital-forward experiences with omnichannel integration
  • Leverage first-party data to give your customer experience a personal touch
  • Provide customers with a fully digitized product catalog
  • Optimize your customer lifetime value
  • Eliminate silos and take advantage of a centralized data hub
  • Drive user adoption and boost your transformation outcomes

Embrace digital-forward experiences with omnichannel integration

Today, customers don’t just expect digital services; they want delightful experiences that seamlessly bridge every channel from website to car lot. Exceed their expectations by “going omnichannel” with Gerent and Automotive Cloud.

Leverage first-party data to give your customer experience a personal touch

Your organization doesn’t need third-party data to deliver personalized experiences. Our team can help you gather first-party data to create rapport, engage customers, and form lifelong relationships.

Provide customers with a fully-digitized product catalog

More and more customers are beginning their vehicle search online, so it's important for dealers and OEMs to have a complete catalog of product information digitally available. Digitize your inventory via Salesforce Automotive Cloud.

Optimize your customer lifetime value

Knowledge is power. Evaluate and improve your organization’s CLTV by developing genuinely personalized experiences that keep your customers coming back over and over again.

Eliminate silos and take advantage of a centralized data hub

Tired of searching through data silos for up-to-date customer information? With Salesforce, all the data your team needs is readily accessible in a centralized CRM hub.

Drive user adoption and boost your transformation outcomes

A tool is only useful if people use it. We’ll help you drive adoption across your organization so every person on your team can optimize their work with Automotive Cloud.

Our Offerings

Automotive Cloud Dealer Smart Start

Automotive Cloud Fleet Smart Start

DMS Integrations for Automotive Cloud

Why Gerent

Our team consists of Salesforce and automotive industry veterans, all of whom have extensive experience in digital solutions and operational problem-solving. Choose us to execute your Automotive Cloud implementation, and we’ll construct a tailor-made solution that fits like a glove.

We’ll take the time to understand your unique business

We’ll build you a sustainable and scalable solution

We’ll collaborate with you every step of the way

Our Experts

Jennifer Thompson

Jennifer Haskins (Thompson)

Automotive Practice & Pre-sales Leader

Jeni is a tenured consultant with 20+ years of experience analyzing the technology needs of Automotive and Manufacturing companies. During that time, she spent 16 years working directly with dealer management system tech companies and 7 as a consultant, heavily engaged within the Dealer & OEM space; prior to her role at Gerent, she served as a Presales Engagement Manager in Salesforce’s Manufacturing practice.

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Anandhi Narayanan

Anandhi Narayanan

Business Transformation & Strategy Leader

Anandhi Narayanan has 17 years of experience in manufacturing, both in the business and in IT. For the past 4 years, as a consultant, she has been leading cross-cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.

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Ryan Bjorgaard

Ryan Bjorgaard

Industries Product Lead, Manufacuting & Distribution, Auto, Energy

Ryan Bjorgaard is a veteran solution architect who specializes in helping organizations achieve more with Salesforce. Bjorgaard excels in developing secure, scalable Salesforce solutions that are easy for end-users to learn and adopt. To date, Ryan has worked on enterprise and multi-cloud projects for organizations in the retail, technology, higher education, logistics, and manufacturing industries.

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Our Point of View

Our thought leaders on the hot topics and latest trends in the automotive industry.

Infographic

Introducing Visual Dealer Management
from RenderDraw & Gerent

Introducing Visual Dealer Management
from RenderDraw & Gerent infographicIntroducing Visual Dealer Management
from RenderDraw & Gerent infographic

Podcast

Episode 51: How Personalized Experiences Turn Automotive Leads Into Opportunities

Episode 51: How Personalized Experiences Turn Automotive Leads Into Opportunities

Video

Setting Dealership Employees Up for Success with Automotive Cloud

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Upcoming Events

We are always hosting events for automotive manufacturers, whether an industry conference, a Salesforce conference, or other customer gatherings.

Check out where we’re
going to be next!

View Events

Latest Insights

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