By
Gerent
Data drives us, but without the proper tools to store and analyze it, companies lose out on productivity-enhancing, revenue-boosting benefits. In fact, approximately 2.5 quintillion bytes of data are generated every day, but according to 50% of US executives and 39% of European executives, budget constraints are the largest barrier to turning their data troves into a profitable business asset.
How can savvy executives make a case for investing in solutions with the power to turbo-charge their data game? Let’s take a comprehensive look at Data Cloud and assess: Could it be the right fit for you?
What is Salesforce Data Cloud?
Data Cloud is a data platform that harmonizes a company’s data to enable more effective use of automation and analytics, then produces holistic data insights that can be referenced and applied across departments.
Why is this functionality so mission-critical for businesses? According to a 2023 study, more than 40% of companies have seen their number of data silos increase, and only 10% have improved access to information company-wide. It’s no easy feat consolidating a company’s data — and getting it into a state where it can be of peak use is an even steeper climb.
This is where Data Cloud can help. Below, we’ll outline how Data Cloud works and how it enhances business performance at scale.
How does Data Cloud work?
Data Cloud provides data-driven insights to improve performance and customer relationships. These are the key capabilities that make that possible:
Connecting to every data source
- Data Cloud goes beyond Salesforce applications; it has the enhanced capability to pull data from external sources like AWS, Snowflake, Microsoft Azure, and Google Big Query.
Data harmonization
- This solution integrates company-wide and external data into a standard metadata model. After integrations, companies can access data directly through Salesforce applications (i.e. Manufacturing Cloud, Sales Cloud, etc.) rather than sifting through multiple applications and systems to find what they need.
Activating data efficiently
- By molding data into a unified resource, companies can build data-driven automation and business processes easily. Data will no longer be siloed, difficult to use, or inaccessible to teams across departments.
With the ability to pull, harmonize, and meaningfully analyze data, Data Cloud allows companies to monopolize on the power of their data. But business leaders may wonder: Is implementing Data Cloud the right move right now?
Why invest in Data Cloud right now?
Data Cloud is packed with potential, and the longer companies hold off on adopting a means to track, manage, and gain useful insights from their data, the more disjointed the data will become. The prevalence of needing a trusted data storage resource is noted across industries; only 35% of sales professionals reportedly trust the accuracy of their organization’s data.
With powerful capabilities to both unify and analyze, Salesforce Data Cloud can empower companies to efficiently manage and leverage their data. Here’s how Data Cloud increases ROI for businesses looking to get ahead:
- Data Unification Across Teams. 80% of service agents say improved access to other departments’ data would improve their work. Share information across departments with Data Cloud’s centralized data capabilities to increase its analytic power and prevent information loss.
- Holistic Customer Views. Knowing your clients is the cornerstone of building positive relationships and experiences. For example, businesses can save multiple points of contact for an individual, then leverage Data Cloud to identify the best place and time to contact them as well as gather the data necessary to estimate lifetime value and customer engagement. See how it works:
- Ethical AI And Privacy. Data Cloud is embedded in Salesforce’s Einstein 1 Platform, giving it the means to drive actions and workflows inside of an organization’s CRM. As Salesforce’s cutting-edge AI solution, Einstein 1 ensures the benefits of AI integration without sacrificing data privacy.
Data Cloud is capable of turning a company’s trove of information into something meaningful and useful, which is quickly becoming an asset in a world dominated by data.
Data Cloud Use Cases
Coupled with the efficiency-enhancing power of AI, Data Cloud is an all-industries game-changer — here’s a sampling of how Data Cloud can enhance a business’s operations:
EDUCATION | Improve Data Availability And Efficiency For Student Communication And Experience
Personalized insights on individual students can lead to better experiences for students. With Data Cloud, higher education institutions can:
- Enhance student experiences by helping students receive relevant and impactful communications.
- Increase retention rates by delivering an informed self-service experience that can provide necessary, immediate support when students feel overwhelmed and are unsure of where to turn.
- Improve student communication by using data-driven insights to identify and prompt intervention when students are at risk of dropping out.
HEALTHCARE (PAYERS) | Leverage Targeted Marketing To Drive Member Acquisition
Customer data can be used to deliver personalized marketing communications that engage prospective customers and healthcare members. Data Cloud enables organizations to:
- Proactively provide outreach to prospects based on their interactions with a business’s website, sales portals, and other relevant platforms.
- Create personalized recommendations based on demographic information as well as claims history and first-party data.
- Utilize an individual's engagement data (clicks and interactions with marketing campaigns, websites, advertisements, etc.) to tailor marketing outreach.
Interested in learning more? Check out our blog, “Healthcare Payers Unlock AI with Salesforce Data Cloud.”
FINANCIAL SERVICES | Enhance Ability To Access And Action Data
Data Cloud can enhance business operations by cutting back on data silos and empowering banks and lenders with key insights. Using Data Cloud, companies can:
- Enhance self-service experiences by leveraging customer and company data in chatbot-powered conversations.
- Eliminate silos and ensure information accessibility by funneling all external and internal data sources into Data Cloud prior to use.
- Expedite deal closures by identifying and surfacing new leads and using data insights to create personalized, targeted outreach.
Interested in learning more? Check out our infographic, “Data Cloud + AI: What’s the Value for Banks & Credit Unions?”
Let’s Connect
Interested in setting up a 1:1 to chat more about Data Cloud? We’ve got you covered. At Gerent, we’re solution-driven and mindful of our customer’s unique needs during implementation. We offer unique Data and AI capabilities with the industry-expertise of our AI arm, Enginable, as well as cross-industries expertise.
For more information, check out our AI and data microsite or contact us today!
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