For decades, automotive dealers and OEMs have relied on the same toolkit for their needs: a whiteboard, individual file folders for sales reps, and sticky notes on computer screens and cubicle walls. Each of those tools serve a purpose; but the undeniable fact is, there’s a ceiling to their effectiveness – especially when dealing with larger customer households, multiple locations, and remote interactions. If organizations truly want to take the experience of buying and servicing a car to the next level, they need better digital tools.

In this episode of Transformation @ Work, we virtually “unbox” Salesforce Automotive Cloud, and examine how its feature-set helps dealers and OEMs reimagine what’s possible when it comes to customer experience.

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Key Insights

03:16: Why automotive dealers, dealer networks, and OEMs need to shift from a product-centric to a customer-centric approach

09:30: How Salesforce Automotive Cloud allows organizations to prioritize a better experience at every opportunity

12:18: What does “Household Management” mean, and how can it help auto dealers gain new insight into their customers’ needs?

16:06: How Gerent’s Automotive Cloud Accelerator allows organizations to unlock the value of Automotive Cloud “right out of the box”

22:24: Reimagining what’s possible: how businesses can use Automotive Cloud to transform the car-buying experience