When a company’s product line is expanding, figuring out whether to prioritize organic growth or acquisition can be challenging. Both options have their merits and drawbacks; the question is, which strategy works best for your organization? 

In this episode of Ahead of the Curve, host Chris Henry connects with David Morley, former Manufacturing practice lead at Gerent and 30-year industry veteran to assess the value of organic and acquisition growth and provide an insider’s perspective on how manufacturers should approach growth planning today. 

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Topics addressed during their conversation include: 

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1:05 — Why acquisition can provide a fast track to growth — but only if certain factors are in place

4:21 — Why organic growth tends to be a more sustainable approach to expansion than acquisition

5:52 — How Salesforce can help manufacturers cultivate organic growth

9:07 — What happens when product developers deviate from the growth strategy pursued by their peers in marketing and sales

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Episode Guests:

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David Morley

Former Manufacturing Practice Lead, Gerent

David Morley is a 30-year manufacturing veteran and early Salesforce adopter. Over the course of his career, he has achieved international success in sales, marketing, operations, turnarounds, business development, startups, and strategic planning.

Kevin Shaw

Global Product Manager, Elliott Manufacturing

Kevin Shaw is an engineering expert and corporate leader who has over three decades of experience in directing New Product Development teams. While his experience is far-reaching, his individual specialty lies in developing markets and value.