You only get one chance at a first impression — and for higher ed institutions, that initial assessment often comes in the form of student communications. When institutions take the time to deliver personalized and welcoming communications, students feel comfortable; and from there, they’re positioned to excel in their new environment.
However, all too often, inconsistent outreach standards between departments can lead to massive variations in the frequency, consistency, and tone of their messaging. Emails from recruitment may be warm and welcoming, but once a student is admitted, those messages may become stilted and brusque. If institutions want to maintain relationships with students long after they become alumni, they need to deliver consistent, personalized communication throughout the entire student journey.
When considering a Salesforce implementation, identifying where to start can be a distinct challenge. For growing organizations, endless possibilities can lead to scope creep and unclear priorities. Conversely, older, more established businesses often have workflows in place that lead to information silos and added resistance towards new solutions. Either way, the challenge is the same: put effort into the wrong areas once, and you risk wasting time, money, and employee effort, and lowering adoption long-term. So, how can businesses confidently map out a successful implementation? For two Gerent clients, the answer was to develop an implementation strategy prior to deployment.
In this episode of Transformation @ Work, we kick off a multi-part deep-dive on our team’s strategic approaches to Salesforce implementation — how different implementation styles helped real Gerent clients achieve their business goals. Specifically, we’re looking at the Innovation Blueprint: an initiative that occurs before Salesforce deployment, with a focus on outlining an achievable strategy that diagnoses key pain points and maps where Salesforce will offer the most impact for an organization.
Key Insights
03:36: At a high level, what is an Innovation Blueprint engagement?
01:51: Why Solugen & Victaulic chose to pursue an Innovation Blueprint implementation
04:39: Signs that a business might benefit from an Innovation Blueprint engagement
06:14: What makes an Innovation Blueprint implementation special, and how can businesses benefit from it?
10:25: What steps go into an Innovation Blueprint implementation?
16:30: Outlining the benefits Solugen & Victaulic experienced after going through the Innovation Blueprint engagement
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