Cars are complicated, and technical conversations around vehicles can pose a challenge for dealerships and customers alike. It can be a real struggle to explain which of the thousands of integral, intricate pieces of a car needs to be serviced — and how it relates to the whole of the vehicle — to the average consumer. But what if, at a moment's notice, you had a diagram you could pull up of every car you serviced? What if you could view a 3D model of a car, highlight a specific part, and pull up inventory numbers and Salesforce data for an immediate order? That’s exactly what RenderDraw offers automotive organizations. With this tool at hand, employees can build, save, and access full 3D renderings of vehicles on the lot, alongside existing Salesforce records for one-touch access to every single car’s history.

In this episode of Transformation @ Work, we examine how dealers and original equipment manufacturers (also called OEMs) can leverage RenderDraw’s Salesforce-native solution to supercharge the experience of customizing and servicing vehicles for their customers.

‍

Key Insights

04:18: Challenges automotive dealers and OEMs face when it comes to building and retaining customer trust

06:39: How 2D and 3D visualizations help customers research vehicles from anywhere, via their preferred channel

08:17: What is RenderDraw, and how can it help dealers and OEMs reduce friction in the car buying and servicing process?

11:21: How RenderDraw connects to Salesforce and uses existing customer data to enhance its intuitive visualizations

13:10: Potential use cases for RenderDraw: how RenderDraw can transform warranty checks, spare parts ordering, and accessory customization

18:13: How Salesforce Automotive Cloud and RenderDraw remove the barriers associated with 3D visualizations, putting the power back in dealers’ and OEMs’ hands