Theoretically, CRM systems can solve problems that have beset manufacturers for years. But do these miracle products hold up in practice? 

In this episode of the Ahead of the Curve Podcast, former host Chris Henry checks in with Tim Gollin, the former CEO of Arc International, a global manufacturer of glass and tableware. During their conversation, Tim reflects on his successful digital transformation at Arc and advises manufacturing execs to focus on implementing solutions that benefit the value stream, rather than the C-suite. 

During their conversation, the pair touch on:

3:36 — How companies can navigate the conflict between demand forecasting and production planning

5:48 — The factors that have made manufacturers slow to respond to their consumers’ call for quicker and more responsive service

8:27 — Why manufacturers need to avoid one-size-fits-all technology solutions and implement products that match their unique business policies

15:52 — Why Tim chose to implement Salesforce when Arc International underwent its digital transformation

Episode Guest:

Tim Gollin

CEO, Arc International

Tim Gollin is the former CEO of Arc International, a global manufacturer of glass and tableware. He has decades of experience working in the manufacturing industry as a corporate leader and has successfully spearheaded several digital transformations.