Can you define your educational institution’s ideal student customer? Targeting the wrong students in your recruitment efforts can lead to lower admissions numbers, greater student churn, and a general lack of trust in the institution’s ability to help students succeed. But for administrators looking for a clearer picture of their ideal customer, digitalization can provide an invaluable starting point.

In this episode of Transformation @ Work, we look at customer mapping in education: how educators can digitalize their student data and use it to build out comprehensive maps of their prospective customers, as well as the other stakeholders in the decision, such as parents, teachers, and the institution itself.

Key Insights

2:50 - The importance of knowing your customer, and the key stakeholders involved in the decision

05:26 - Potential pitfalls that come from not knowing your students and their unique needs

06:42 - Identifying student needs and mapping out your customer both now, and in the future

08:43 - The power of personalized educational support: Why it’s important to know your students as individuals

12:34 - How digitalizing student information helps institutions map out their ideal customer for recruitment and admissions purposes

14:21 - How administrators can use Customer 360 to better develop their customer and stakeholder maps

16:40 - How digitalization can help administrators identify funding opportunities for students

18:18 - Next steps for educators looking to develop a more comprehensive student customer map

21:32 - How knowing your customer can lead to long-term relationships with students, alumni, and families