Delivering a personalized car buying experience is a “holy grail” for any automotive dealership. After all, by meeting the customer where they are and anticipating their needs, employees are truly empowered to turn incoming leads into high-value opportunities. But how do you unlock those experiences when customers might only visit your dealership once a year at most?
Delivering a personalized car buying experience is a “holy grail” for any automotive dealership. After all, by meeting the customer where they are and anticipating their needs, employees are truly empowered to turn incoming leads into high-value opportunities. But how do you unlock those experiences when customers might only visit your dealership once a year at most?
In this episode of Transformation @ Work, we’re looking at how better data structuring and predictive AI capabilities can overhaul customer-dealer interactions and transform the car buying experience.
Key Highlights
02:36: Imagining an ideal, personalized dealership experience, and how technology can help facilitate that
03:52: Current barriers keeping dealers from delivering personalized experiences to customers
06:00: How dealerships can leverage technology to capture, structure, and action customer data— regardless of where it comes from
09:04: How Salesforce Automotive Cloud can enable employees to convert leads into opportunities and build real relationships with customers
12:31: Adding AI to the mix: leveraging predictive AI to anticipate customer interactions and enable employee success
15:57: The crucial role of high-quality data in maximizing employee readiness and personalizing customer experiences
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